Business Flow Chart

Business Flow Chart

Domestic Market
International Market

Domestic Market

Our Group’s products are distributed through traditional trade channels, via both the multi-tiered agent system and our own distribution centers, and cash vans, as well as all modern trade channels.

1.Traditional trade

Traditional Trade is the key distribution channel which the Group utilizes, through a network of appointed agents. Carabao Group searches for and appoints qualified agents throughout the country who possess the capability to expand our distribution coverage and act as smaller warehousing hubs at a province level. These appointed agents work with sub-agents or wholesalers in a designated district level to distribute products to mid-to-small wholesalers and finally to local retailers accordingly.

The Group puts an emphasis on developing a network of wholesalers and retailers by putting over 1,500 personnel in charge of both on-ground marketing and cash van operations in all prime trade areas.
In addition to the multi-tiered agent system, the Group has developed a cash van strategy, an internalized distribution fleet, to distribute products directly to retailers by setting up distribution centers in 31 locations. Currently, we have a fleet of 326 cash vans which extends our distribution coverage 180,000 retailers nationwide.

2. Modern Trade

Modern trade continues to also be a focus for Carabao Group, making our products available in convenience stores, supermarkets, and hypermarkets. Purchasing orders from modern trade locations are made directly to the Group and the products are distributed directly to the branches.